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Being a Headhunter just sounds… LEGIT (hands down, period, end of story)

As a senior at East Carolina University, and graduation approaching in just over a month, the options for starting my life are numerous. What can you do with a marketing degree, well, basically anything! Every company has a marketing department whether it’s big or small. I always imagined myself working at some corporate headquarters coming up with the “next big thing” as far as advertising goes; and that may happen, but not yet at least. I want to be at a job with more day-to-day fire and excitement!

I read this article recently called, Executive Recruiter Career – How to Become a Headhunter. Granted, it was written in 2008, but there are still some good points the author made throughout the article. After reading it, I determined that yes, indeed, I want to be a recruiter. Or should I say, headhunter, which just sounds awesome! Being able to match a potential candidate up with a job they may not have otherwise known about can be life changing for them! I want to be a part of something where I get to work with people directly and impact their life in some way, whether it be large or small. I see myself as a recruiter, doing just that – changing lives.

In my research, I have found two really great recruiting agencies, Insight Global and Creative Circle. The corporate culture at firms such as these tends to be high energy and fast paced with an emphasis on team work from fellow employees who are self-motivated. I would fit right in!


How FAR will you go down the RABBIT HOLE?

Augmented reality games are generally overlooked when a casual internet user is looking for an entertaining online game. Most people opt to play games like Farmville, Words with Friends, or Mafia Wars because they are quick and easy to play. They are catchy and offer a short surge of entertainment, but don’t satisfy any user for an extended period of time. What if there were a different type of game that didn’t leave its players bored? What if there was a game which kept users engaged for months at a time rather than just 30 minutes. Welcome to the realm of augmented reality gaming, where the game itself is something to be figured out and distributed by every user.

The genre of these types of games will obviously vary greatly depending on the specific game you are playing. One type of game, Hashtag Killer is a social, mystery game which is ultimately geared toward engaging fans of USA Network’s show Psych. Players sign in and “become Shawn and Gus’s new assistant, communicating with them daily to help catch the elusive killer before he strikes again!” The benefit of this game is that the “more you play, the more points you’ll earn” which can then be redeem for points at Club Psych to get real Psych merchandise! (The Official Hashtag Killer Thread).  Throughout the 6 week time period of the game, players “can log into to get clues and messages to try and solve the case as new content is posted each week” (Launches Social Game #HashtagKiller). Advertisements for the Psych show on USA Network encompass both in-game advertising and script placement, with most of the emphasis on script as per the nature of the game itself.

As a new user of Hashtag Killer, I found it rather confusing. My theory for this confusion stems from the fact that I am relatively unfamiliar with the show Psych. While I have watched it a few times, I am unable to pick up on the subtle clues referenced in the game whereas an avid Psych watcher would easily make those connections. As a consumer however, I am a fan of what USA Network is doing with this augments reality game. USA Network has successfully been able to reach their desired target audience with the help of this game.  Listed below are actual stats relating to the usage of the Hashtag Killer game: Read More…

Southwest is AWESOME! (really they are)

Southwest Airlines is one of the most social brands that I have come across. Through the use of social media, they have enabled their users to practically promote the Southwest name themselves! Following are some questions which I’ve answered regarding Southwest and their marketing approach and strategies.

Briefly introduce the company and its marketing approach

The basis of Southwest Airline’s marketing approach is to listen to their consumers. Listening is one of the smartest things a company can do and Southwest does this extremely well. By listening to their consumers, and paying attention to the talk on the rest of the internet, Southwest is able to apply what they have heard and have relevant conversation with consumers. This builds brand loyalty, as a result of the emotional connection consumers’ form with Southwest. In order to listen well, a company needs to be active in the areas in which consumers are talking. Southwest is active in many social media sights including:  Twitter. Facebook, Flickr, LinkedIn, YouTube, Gowalla, Foursquare, a blog – Nuts About Southwest.

Read More…

So… It’s Not a Craft, But Is Really Inspiring

As I was scouring the internet in hopes to be inspired regarding what to post about, a great friend of mine led me to this video by Patagonia about the 1% for the Planet movement. As I mentioned in the title, it has absolutely nothing to do with crafts, making things, and/or diy projects; but, you really have to watch it. Your life will change! Okay, that’s a big statement, but you will definitely have a renewed love for nature and the environment. Basically, 1% for the Planet is “a  network of companies that give at least 1% of their sales to environmental causes. It has grown into a global movement with companies of every size” (Patagonia). Hearing the testimonies from both large and small business owners about this movement and seeing how such a small commitment makes such a large impact is amazing! Watch the link below:

Here is a link to the page at Patagonia: