Tag Archive | A3

How FAR will you go down the RABBIT HOLE?

Augmented reality games are generally overlooked when a casual internet user is looking for an entertaining online game. Most people opt to play games like Farmville, Words with Friends, or Mafia Wars because they are quick and easy to play. They are catchy and offer a short surge of entertainment, but don’t satisfy any user for an extended period of time. What if there were a different type of game that didn’t leave its players bored? What if there was a game which kept users engaged for months at a time rather than just 30 minutes. Welcome to the realm of augmented reality gaming, where the game itself is something to be figured out and distributed by every user.

The genre of these types of games will obviously vary greatly depending on the specific game you are playing. One type of game, Hashtag Killer is a social, mystery game which is ultimately geared toward engaging fans of USA Network’s show Psych. Players sign in and “become Shawn and Gus’s new assistant, communicating with them daily to help catch the elusive killer before he strikes again!” The benefit of this game is that the “more you play, the more points you’ll earn” which can then be redeem for points at Club Psych to get real Psych merchandise! (The Official Hashtag Killer Thread).  Throughout the 6 week time period of the game, players “can log into HashtagKiller.com to get clues and messages to try and solve the case as new content is posted each week” (Launches Social Game #HashtagKiller). Advertisements for the Psych show on USA Network encompass both in-game advertising and script placement, with most of the emphasis on script as per the nature of the game itself.

As a new user of Hashtag Killer, I found it rather confusing. My theory for this confusion stems from the fact that I am relatively unfamiliar with the show Psych. While I have watched it a few times, I am unable to pick up on the subtle clues referenced in the game whereas an avid Psych watcher would easily make those connections. As a consumer however, I am a fan of what USA Network is doing with this augments reality game. USA Network has successfully been able to reach their desired target audience with the help of this game.  Listed below are actual stats relating to the usage of the Hashtag Killer game: Read More…